30 Days To Online Pr Marketing Success The 30 Day Results Guide To Making The Most Of Twitter Facebook Linkedin And Blogging To Grab Headlines And Get Clients Martin by Martin, Gail, 1962- instant download after payment.

192 p. ; 21 cm, Includes index, 1. Why most PR and marketing fails -- 2. The most powerful online PR and marketing tool: the business plan -- 3. Digging into the business plan for a PR and marketing payoff -- 4. Mining PR and marketing gems from the business plan -- 5. Creating a PR and marketing action plan -- 6. Finding your real story and true voice -- 7. Touches to transactions -- 8. The power of online PR -- 9. Effective PR and marketing in the age of Google -- 10. Writing the online press release -- 11. Great reasons not to target mass media (and where you can focus instead) -- 12. The magic of multi-media media releases and online ads -- 13. Keywords are king -- 14. Creating the magic media list for your topic -- 15. Your online press kit -- 16. Distributing your release online -- 17. The multiplyer magic of autoresponder marketing -- 18. Rule the ?airwaves? with Internet radio and podcasts, virtual video, and Web TV -- 19. Rock the world with affiliate marketing -- 20. PR and marketing gold with professional and industry media -- 21. Social media and online PR and marketing -- 22. Online marketing and the \"new\" media revolution -- 23. The power of ?local? online media -- 24. Online newsletters -- 25. Using teleseminars and webinars -- 26. Online events for speakers and authors -- 27. Basic e-commerce ties promotion to payoff -- 28. Hybrid online tools bring the pieces together -- 29. SEO basics for online PR and marketing -- 30. Where do I go from here?