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Advertising To Children In China Chan Kara K W Mcneal James U

  • SKU: BELL-239709362
Advertising To Children In China Chan Kara K W Mcneal James U
$ 35.00 $ 45.00 (-22%)

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Advertising To Children In China Chan Kara K W Mcneal James U instant download after payment.

Publisher: Hong Kong : Chinese University Press ; [London : Eurospan, distributor]
File Extension: PDF
File size: 10.71 MB
Author: Chan, Kara K. W, McNeal, James U
Language: English
Year: 2004

Product desciption

Advertising To Children In China Chan Kara K W Mcneal James U by Chan, Kara K. W, Mcneal, James U instant download after payment.

viii, 206 p. : 24 cm, Includes bibliographical references and index, Children as consumers in China -- Role of mass media in the consumer socialization of Chinese children: putting advertising in focus -- Children's understanding of television advertising -- Children's trust in television advertising -- Children's attention to and liking of television advertising -- Parent-child communication about comsumption and advertising -- Parents' attitudes toward television advertising and children's advertising -- Content analysis of television commercials targeted to Chinese children -- Regulating children's advertising in China -- Advertising to children in China: summary, conclusions, and implications

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