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Analysis For Marketing Planning 7th Edition Donald Lehmann Russell Winer

SKU: BELL-4567582

$ 35.00 ~~$ 45.00~~ (-22%)

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Analysis For Marketing Planning 7th Edition Donald Lehmann Russell Winer instant download after payment.

Publisher: McGraw-Hill/Irwin

File Extension: PDF

File size: 5.27 MB

Pages: 312

Author: Donald Lehmann, Russell Winer

ISBN: 9780073529844, 0073529842

Language: English

Year: 2007

Edition: 7

Product desciption

Analysis For Marketing Planning 7th Edition Donald Lehmann Russell Winer by Donald Lehmann, Russell Winer 9780073529844, 0073529842 instant download after payment.

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.