Basics Design Design Thinking 1st Edition by Gavin Ambrose, Paul Harris ISBN 2940411174 9782940411177 by Gavin Ambrose, Paul Harris 9782940411177, 9782940439386, 2940411174, 2940439389 instant download after payment.

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Product details:

ISBN 10: 2940411174 
ISBN 13: 9782940411177
Author: Gavin Ambrose, Paul Harris

Basics Design Design Thinking 1st Table of contents:

• Part 1: Stages of Thinking / The Design Process

  • Chapter 1: Define (Understanding the brief, problem framing)
    • Understanding the Client Brief
    • Defining the Problem Statement
  • Chapter 2: Research (Gathering information, user understanding)
    • Identifying Drivers
    • Information Gathering Methods (e.g., surveys, interviews, observation)
    • Target Groups and User Personas
    • Samples and Feedback
  • Chapter 3: Ideate (Generating creative solutions)
    • Basic Design Directions
    • Themes of Thinking
    • Inspiration and References
    • Brainstorming Techniques
    • Value and Inclusion in Idea Generation
    • Sketching and Visualizing Ideas
    • Presenting Initial Ideas
  • Chapter 4: Prototype (Making ideas tangible)
    • Developing Designs
    • Types of Prototypes (e.g., wireframes, mock-ups, physical models)
    • Testing and Feedback Loops
  • Chapter 5: Select (Choosing the best solution)
    • Evaluation Criteria
    • Decision-Making Processes
  • Chapter 6: Implement (Bringing the design to life)
    • Production and Realization
    • Communication with Stakeholders
    • Final Delivery
  • Chapter 7: Learn (Reflecting and iterating)
    • Post-Project Review
    • Learning from Outcomes and Feedback
    • Iteration and Continuous Improvement

• Part 2: Refinement (Deepening and refining design ideas)

  • Thinking in Images (e.g., visual metaphors, symbolism)
  • Thinking in Signs (e.g., semiotics, iconography)
  • Appropriation and Remix
  • Humour and Playfulness
  • Personification
  • Modification and Transformation
  • Thinking in Words (e.g., copywriting, brand voice)
  • Words and Language
  • Typefaces and Typography
  • Thinking in Shapes
  • Thinking in Proportions
  • Thinking in Colour

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Tags: Gavin Ambrose, Paul Harris, Basics, Design