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Contemporary Strategy Analysis 2016th Edition Robert Mgrant

  • SKU: BELL-236248026
Contemporary Strategy Analysis 2016th Edition Robert Mgrant
$ 35.00 $ 45.00 (-22%)

4.3

18 reviews

Contemporary Strategy Analysis 2016th Edition Robert Mgrant instant download after payment.

Publisher: WILEY
File Extension: PDF
File size: 72.05 MB
Author: ROBERT M.GRANT, Grant, Robert M., Robert M. Grant
ISBN: 9781119124979, 9781119120834, 1119124972, 1119120837
Language: English
Year: 2016
Edition: 2016

Product desciption

Contemporary Strategy Analysis 2016th Edition Robert Mgrant by Robert M.grant, Grant, Robert M., Robert M. Grant 9781119124979, 9781119120834, 1119124972, 1119120837 instant download after payment.

Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy. Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation

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