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Defending The Brand Aggressive Strategies For Protecting Your Brand In The Online Arena Brian H Murray

  • SKU: BELL-2086778
Defending The Brand Aggressive Strategies For Protecting Your Brand In The Online Arena Brian H Murray
$ 31.00 $ 45.00 (-31%)

5.0

100 reviews

Defending The Brand Aggressive Strategies For Protecting Your Brand In The Online Arena Brian H Murray instant download after payment.

Publisher: AMACOM
File Extension: PDF
File size: 4.8 MB
Pages: 287
Author: Brian H. Murray
ISBN: 0814407544
Language: English
Year: 2003

Product desciption

Defending The Brand Aggressive Strategies For Protecting Your Brand In The Online Arena Brian H Murray by Brian H. Murray 0814407544 instant download after payment.

This text provides effective strategies for strengthening a company's intellectual property, brand integrity and online assets against violations by unscrupulous business and other hazards. These include unauthorized brand associations, product privacy and other costly pitfalls.

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