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Design Thinking For Strategic Innovation Idris Mootee

  • SKU: BELL-236650952
Design Thinking For Strategic Innovation Idris Mootee
$ 35.00 $ 45.00 (-22%)

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Design Thinking For Strategic Innovation Idris Mootee instant download after payment.

Publisher: Wiley
File Extension: EPUB
File size: 20.17 MB
Author: Idris Mootee
Language: English
Year: 2013

Product desciption

Design Thinking For Strategic Innovation Idris Mootee by Idris Mootee instant download after payment.

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources.

  • An essential guide for any business seeking to use design thinking as a...

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