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Design Visual Communication And Branding Daniel Raposo

  • SKU: BELL-46867954
Design Visual Communication And Branding Daniel Raposo
$ 31.00 $ 45.00 (-31%)

4.7

86 reviews

Design Visual Communication And Branding Daniel Raposo instant download after payment.

Publisher: Cambridge Scholars Publishing
File Extension: PDF
File size: 5.79 MB
Pages: 191
Author: Daniel Raposo
ISBN: 9781527580541, 1527580547
Language: English
Year: 2022

Product desciption

Design Visual Communication And Branding Daniel Raposo by Daniel Raposo 9781527580541, 1527580547 instant download after payment.

This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.

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