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Designing Logos The Process Of Creating Symbols That Endure 1st Edition Jack Gernsheimer

Name: Designing Logos The Process Of Creating Symbols That Endure 1st Edition Jack Gernsheimer
SKU: BELL-4685066
Price: 35.00 USD
Availability: InStock
Rating: 4.25 (38 reviews)

SKU: BELL-4685066

$ 35.00 ~~$ 45.00~~ (-22%)

4.3

38 reviews

Designing Logos The Process Of Creating Symbols That Endure 1st Edition Jack Gernsheimer instant download after payment.

Publisher: Allworth Press

File Extension: EPUB

File size: 4.84 MB

Pages: 224

Author: Jack Gernsheimer

ISBN: 9781581156492, 1581156499

Language: English

Year: 2008

Edition: 1

Product desciption

Designing Logos The Process Of Creating Symbols That Endure 1st Edition Jack Gernsheimer by Jack Gernsheimer 9781581156492, 1581156499 instant download after payment.

How to design great logos, step by step by step.
* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos
What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.