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Influencer Marketing Building Brand Communities And Engagement 2nd Edition Joyce Costello

  • SKU: BELL-236013492
Influencer Marketing Building Brand Communities And Engagement 2nd Edition Joyce Costello
$ 35.00 $ 45.00 (-22%)

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Influencer Marketing Building Brand Communities And Engagement 2nd Edition Joyce Costello instant download after payment.

Publisher: Routledge
File Extension: PDF
File size: 2.26 MB
Pages: 349
Author: Joyce Costello, Sevil Yesiloglu
Language: English
Year: 2025
Edition: 2

Product desciption

Influencer Marketing Building Brand Communities And Engagement 2nd Edition Joyce Costello by Joyce Costello, Sevil Yesiloglu instant download after payment.

Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

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