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Innovation Management And New Product Development 3rd Edition Paul Trott

Name: Innovation Management And New Product Development 3rd Edition Paul Trott
SKU: BELL-2111272
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (44 reviews)

SKU: BELL-2111272

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

44 reviews

Innovation Management And New Product Development 3rd Edition Paul Trott instant download after payment.

Publisher: FT Press

File Extension: PDF

File size: 10.41 MB

Pages: 559

Author: Paul Trott

ISBN: 9780273686439, 0273686437

Language: English

Year: 2005

Edition: 3

Product desciption

Innovation Management And New Product Development 3rd Edition Paul Trott by Paul Trott 9780273686439, 0273686437 instant download after payment.

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. This book will be suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.