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Inside Content Marketing Econtent Magazines Guide To Roles Tools And Strategies For Thriving In The Age Of Brand Journalism Theresa Cramer

  • SKU: BELL-46411532
Inside Content Marketing Econtent Magazines Guide To Roles Tools And Strategies For Thriving In The Age Of Brand Journalism Theresa Cramer
$ 31.00 $ 45.00 (-31%)

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Inside Content Marketing Econtent Magazines Guide To Roles Tools And Strategies For Thriving In The Age Of Brand Journalism Theresa Cramer instant download after payment.

Publisher: Information Today, Inc.
File Extension: EPUB
File size: 3.18 MB
Author: Theresa Cramer
ISBN: 9780997284904, 0997284900, 2015051390
Language: English
Year: 2016

Product desciption

Inside Content Marketing Econtent Magazines Guide To Roles Tools And Strategies For Thriving In The Age Of Brand Journalism Theresa Cramer by Theresa Cramer 9780997284904, 0997284900, 2015051390 instant download after payment.

Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it's engaging and perceptive.

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