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International Business 6th Edition Alan M Rugman Simon Collinson

  • SKU: BELL-11129634
International Business 6th Edition Alan M Rugman Simon Collinson
$ 35.00 $ 45.00 (-22%)

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International Business 6th Edition Alan M Rugman Simon Collinson instant download after payment.

Publisher: Pearson
File Extension: PDF
File size: 18.95 MB
Author: Alan M. Rugman; Simon Collinson
ISBN: 9780273761006, 0273761005
Language: English
Year: 2012
Edition: 6

Product desciption

International Business 6th Edition Alan M Rugman Simon Collinson by Alan M. Rugman; Simon Collinson 9780273761006, 0273761005 instant download after payment.

International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

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