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Making Radio: A Practical Guide to Working in Radio 1st Edition by Steve Ahern ISBN 1876351071 9781876351076

  • SKU: BELL-2177458
Making Radio: A Practical Guide to Working in Radio 1st Edition by Steve Ahern ISBN  1876351071 9781876351076
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Making Radio: A Practical Guide to Working in Radio 1st Edition by Steve Ahern ISBN 1876351071 9781876351076 instant download after payment.

Publisher: Allen & Unwin Academic
File Extension: PDF
File size: 31.68 MB
Pages: 278
Author: Steve Ahern
ISBN: 9781876351076
Language: English
Year: 2001

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Making Radio: A Practical Guide to Working in Radio 1st Edition by Steve Ahern ISBN 1876351071 9781876351076 by Steve Ahern 9781876351076 instant download after payment.

Making Radio: A Practical Guide to Working in Radio 1st Edition by Steve Ahern - Ebook PDF Instant Download/Delivery: 1876351071, 9781876351076
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Product details:

ISBN 10: 1876351071 
ISBN 13: 9781876351076
Author: Steve Ahern

Making Radio comprehensively addresses all aspects of working in radio, from announcing and presenting to producing, news and documentary, research, interviewing, programming, copywriting, audio production, and writing comedy. There is a chapter on broadcast law and regulation, extensive detail on studio equipment, both analogue and digital, and a preview of where digital radio may take us.

Making Radio: A Practical Guide to Working in Radio 1st Table of contents:

I. Introduction to Radio and the Industry

  • History of Radio: Evolution of radio, key milestones, and its cultural impact.
  • The Future of Radio/Digital Radio/Radio in the Digital Age: The impact of digital technology, streaming, multi-platform delivery, and changing business models.
  • Making Podcasts: The rise and production of podcasts (especially in newer editions).

II. The Fundamentals of Radio Production

  • Broadcast Laws and Regulations: Understanding the legal and ethical framework for broadcasting.
  • The Studio: Equipment, studio setup, and understanding both analog and digital technologies.
  • Audio Production: Principles of sound, recording, editing, and mixing audio.

III. On-Air Roles and Skills

  • Radio Announcing: Voice work, microphone technique, and effective communication.
  • Presentation: Developing a persona, engaging listeners, and structuring on-air segments.
  • Interviewing: Techniques for conducting effective interviews.

IV. Off-Air Roles and Program Types

  • Researching and Producing: Generating ideas, conducting research, and managing the production process.
  • News: Gathering, writing, and presenting news for radio.
  • Talkback: Managing live calls and interacting with the audience.
  • Copywriting: Writing effective scripts for commercials, promos, and other radio content.
  • Features and Comedy: Producing longer-form programs, documentaries, and comedic segments.

V. Business and Management of Radio

  • Audience Research and Promotions: Understanding listener demographics and promoting radio stations and programs.
  • Radio Sales: The commercial aspects of radio, advertising, and generating revenue.
  • Programming: Scheduling content, managing playlists, and developing a station's sound.
  • Transmission: Understanding how radio signals are broadcast.

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Tags: Steve Ahern, Making Radio, Guide

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