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Marketing Research Eighth Edition 2004th Edition David Aaaker

  • SKU: BELL-235969522
Marketing Research Eighth Edition 2004th Edition David Aaaker
$ 35.00 $ 45.00 (-22%)

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Marketing Research Eighth Edition 2004th Edition David Aaaker instant download after payment.

Publisher: Hoboken, N.j. : Wiley, C2004.
File Extension: PDF
File size: 284.08 MB
Author: DAVID A.AAKER, V.KUMAR, GEORGE S.DAY, David A. Aaker, V. Kumar, George S. Day, David A Aaker, V Kumar, George S Day
ISBN: 9780471230571, 9780471737810, 9780471451686, 047123057X, 0471451681, 047173781X
Language: English
Year: 2004
Edition: 2004

Product desciption

Marketing Research Eighth Edition 2004th Edition David Aaaker by David A.aaker, V.kumar, George S.day, David A. Aaker, V. Kumar, George S. Day, David A Aaker, V Kumar, George S Day 9780471230571, 9780471737810, 9780471451686, 047123057X, 0471451681, 047173781X instant download after payment.

\"Now in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results, so you can make smart business decisions. The authors guide you step by step through the entire marketing research process, describing the most current methodologies. Updated to reflect emerging trends, this Eighth Edition features a stronger emphasis on the important role of marketing intelligence, new cases and real-world examples, and new topics of interest and methods of practice in marketing research.\"--Jacket

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