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4.1
30 reviewsPage-turning practical and essential tips for success in the Japanese market—from communicating to negotiating, product selection to distribution, management to sales
Navigating Japan’s Business Culture: A Practical Guide to Succeeding in the Japanese Market delivers clear, specific information to help executives understand and successfully navigate the numerous obstacles that confronted when foreign companies do business in Japan.
Unlike “cultural intelligence” books that describe Japanese social etiquette, this book goes straight to the cultural values and social customs entwined in Japanese capitalism that make their capitalism so different from Western capitalism—and therefore can become stumbling blocks for gaining success in the Japanese market. Readers will come away with specific guidance on how to
This book is filled with page-turning practical wisdom and case studies covering communication goals to negotiating, product selection for the Japanese market to distribution services, management to sales. Azar provides valuable direction by
Ignore the important cultural differences highlighted in