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Orchestrating Public Opinion How Music Persuades In Television Political Ads For Us Presidential Campaigns 19522016 Paul Christiansen

  • SKU: BELL-239939646
Orchestrating Public Opinion How Music Persuades In Television Political Ads For Us Presidential Campaigns 19522016 Paul Christiansen
$ 35.00 $ 45.00 (-22%)

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Orchestrating Public Opinion How Music Persuades In Television Political Ads For Us Presidential Campaigns 19522016 Paul Christiansen instant download after payment.

Publisher: Amsterdam University Press
File Extension: EPUB
File size: 4.49 MB
Pages: 276
Author: Paul Christiansen
ISBN: 9781041183747, 9781003700876, 9789462981881, 1041183747, 100370087X, 9462981884
Language: English
Year: 2018
Volume: 10.5117/9789462981881

Product desciption

Orchestrating Public Opinion How Music Persuades In Television Political Ads For Us Presidential Campaigns 19522016 Paul Christiansen by Paul Christiansen 9781041183747, 9781003700876, 9789462981881, 1041183747, 100370087X, 9462981884 instant download after payment.

Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

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