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Qualitative Research Methods In Public Relations And Marketing Communications Daymon

  • SKU: BELL-238133430
Qualitative Research Methods In Public Relations And Marketing Communications Daymon
$ 35.00 $ 45.00 (-22%)

4.4

22 reviews

Qualitative Research Methods In Public Relations And Marketing Communications Daymon instant download after payment.

Publisher: London ; New York : Routledge
File Extension: PDF
File size: 19.82 MB
Author: Daymon, Christine, Holloway, Immy
Language: English
Year: 2002

Product desciption

Qualitative Research Methods In Public Relations And Marketing Communications Daymon by Daymon, Christine, Holloway, Immy instant download after payment.

viii, 293 pages : 24 cm, This is a practical and highly accessible guide for novice researchers interested in conducting qualitative research in public relations and marketing communications. The authors take readers through each stage of the research process, Includes bibliographical references (pages 275-284) and index

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