Retailing an introduction 5th Edition by Roger Cox, Paul Britta ISBN 0273678191‎ 978-0273678199 by Brittain, Paul;cox, Roger 9780273678199, 0273678191 instant download after payment.

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Product details:

ISBN 10: 0273678191‎ 

ISBN 13: 978-0273678199

Author:  Roger Cox, Paul Britta 

This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation¿s activities so that the reader will have a solid platform on which to build.

Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

Table of contents:

Part One: Retailing and the Consumer

Part Two: The Retail Mix

Part Three: Administration

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Tags: Roger Cox, Paul Britta, Retailing, Introduction