Specialty Shop Retailing How to Run Your Own Store 1st Edition by Carol L Schroeder ISBN 0471212644 9780471212645 by Carol L. Schroeder 9780471212645, 9780471233589, 0471212644, 0471233587 instant download after payment.

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Product details:

ISBN 10: 0471212644 
ISBN 13: 9780471212645
Author: Carol L Schroeder 

Specialty Shop Retailing How to Run Your Own Store 1st Table of contents:

Part 1: The Foundation - Planning Your Business

• Chapter 1: Passion Meets Profit: Identifying Your Niche
  • What is a Specialty Shop?
  • Brainstorming Product Ideas and Concepts
  • Identifying Your Target Market
  • Market Research: Is There a Need for Your Idea?
  • Analyzing Trends and Competitors
• Chapter 2: Crafting Your Business Plan
  • The Importance of a Business Plan
  • Executive Summary
  • Company Description
  • Market Analysis
  • Organization & Management
  • Service or Product Line
  • Marketing & Sales Strategy
  • Funding Request
  • Financial Projections
  • Appendix
• Chapter 3: Legal and Financial Foundations
  • Choosing Your Business Structure (Sole Proprietorship, Partnership, LLC, Corporation)
  • Registering Your Business and Obtaining Licenses/Permits
  • Understanding Taxes for Retailers
  • Insurance Needs for a Retail Business
  • Setting Up Banking and Accounting Systems

Part 2: Location, Location, Location - Setting Up Shop

• Chapter 4: Finding the Perfect Spot
  • Factors in Site Selection (Demographics, Traffic, Visibility, Accessibility)
  • Types of Retail Locations (Malls, Strip Centers, Downtown, Stand-Alone)
  • Leasing vs. Buying
  • Negotiating a Lease Agreement
• Chapter 5: Designing Your Retail Space
  • Store Layout Principles (Grid, Free-Flow, Boutique)
  • Creating Ambiance and Atmosphere
  • Fixtures, Displays, and Lighting
  • Visual Merchandising Techniques
  • Storefront Design and Signage

Part 3: Products and People - Operations and Management

• Chapter 6: Buying and Inventory Management
  • Finding Suppliers and Vendors
  • Negotiating with Suppliers
  • Merchandise Planning and Budgeting
  • Inventory Control Systems (POS, Physical Counts)
  • Managing Stock Levels and Preventing Shrinkage
• Chapter 7: Pricing Strategies for Profit
  • Cost-Plus Pricing
  • Competitive Pricing
  • Value-Based Pricing
  • Psychological Pricing
  • Markdown Strategies
• Chapter 8: Staffing Your Store
  • Hiring the Right People: From Job Description to Interviewing
  • Training Your Team for Success
  • Compensation and Benefits
  • Motivation and Retention
  • Scheduling and Performance Management
• Chapter 9: The Art of Selling and Customer Service
  • Sales Techniques for Specialty Retail
  • Building Relationships with Customers
  • Handling Objections and Returns
  • Providing Exceptional Customer Service
  • Turning Customers into Loyal Advocates

Part 4: Marketing and Growth - Getting the Word Out and Staying Ahead

• Chapter 10: Marketing Your Specialty Shop
  • Developing Your Brand Identity
  • Creating a Marketing Plan
  • Traditional Marketing (Local Ads, PR, Direct Mail)
  • Digital Marketing (Website, Social Media, Email Marketing)
  • In-Store Promotions and Events
• Chapter 11: Building a Strong Online Presence (E-commerce Integration)
  • Should You Sell Online?
  • Setting Up an E-commerce Store
  • Integrating Online and Offline Sales
  • Online Marketing for Retailers
• Chapter 12: Financial Management for Retailers
  • Understanding Your Financial Statements (Income Statement, Balance Sheet, Cash Flow)
  • Key Performance Indicators (KPIs) for Retail Success
  • Budgeting and Forecasting
  • Managing Cash Flow
  • Seeking Additional Funding for Growth
• Chapter 13: Growing Your Business
  • Expanding Product Lines
  • Opening Additional Locations
  • Franchising Your Concept
  • Succession Planning and Exit Strategies

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Tags: Carol L Schroeder, Specialty, Retailing