The 50plus Market Why The Future Is Age Neutral When It Comes To Marketing Branding Strategies Stroud by Stroud, Dick instant download after payment.

1 online resource (xvi, 314 pages) :, In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ignore the inevitable consequences of demographic and economic change, \"In association with OMD.\", Includes index, Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?