The Art Of The Strategist 10 Essential Principles For Leading Your Company To Victory Cohen by Cohen, William A., 1937- instant download after payment.

Includes bibliographical references (p. 223-228) and index, 1: The roots of strategy -- For every leader, strategy is the key to success -- Determining the 10 essential principles of strategy -- 2: The 10 essential principles -- The fundamental principle : commit fully to a definite objective -- Seize the initiative and keep it -- Economize to mass your resources -- Use strategic positioning -- Do the unexpected -- Keep things simple -- Prepare multiple simultaneous alternatives -- Take the indirect route to your objective -- Practice timing and sequencing -- Exploit your success -- 3: Putting the strategic principles into action -- Strategy must be tailored to fit the environment -- Crisis strategy - What to do when things go wrong -- How to apply the principles of strategy -- The lessons are not only essential-- they're universal