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ISBN 10: 0324545096
ISBN 13: 9780324545098
Author: James S O Rourke
Part I: Introduction
Business Communication: Purpose and Practice
Communicating Across Cultures and Contexts
Part II: Case Studies in Written Communication
3. Writing Memos and Emails
4. Crafting Business Letters
5. Proposals and Reports
6. Persuasive and Negative Messages
Part III: Case Studies in Oral Communication
7. Presentations and Public Speaking
8. Meetings and Group Communication
9. Leadership Communication
10. Crisis and Conflict Communication
Part IV: Ethics, Diversity, and Professionalism
11. Ethical Decision-Making in Communication
12. Diversity and Inclusion in the Workplace
13. Social Responsibility and Corporate Communication
Part V: Comprehensive Cases
14. Integrated Business Communication Cases
15. Reflection and Professional Development
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Tags: James S O Rourke, Communication, Casebook
