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The Science Of Why Decoding Human Motivation And Transforming Marketing Strategy 2015th Edition Dr David Forbes

  • SKU: BELL-35376174
The Science Of Why Decoding Human Motivation And Transforming Marketing Strategy 2015th Edition Dr David Forbes
$ 31.00 $ 45.00 (-31%)

4.7

96 reviews

The Science Of Why Decoding Human Motivation And Transforming Marketing Strategy 2015th Edition Dr David Forbes instant download after payment.

Publisher: Palgrave MacMillan
File Extension: PDF
File size: 7.16 MB
Pages: 254
Author: Dr David Forbes, D Forbes
ISBN: 9781137502049, 9781349699377, 1137502045, 1349699373, 2015002535
Language: English
Year: 2014
Edition: 2015

Product desciption

The Science Of Why Decoding Human Motivation And Transforming Marketing Strategy 2015th Edition Dr David Forbes by Dr David Forbes, D Forbes 9781137502049, 9781349699377, 1137502045, 1349699373, 2015002535 instant download after payment.

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

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