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Understanding Corporate Strategy 1 Edition Thompson John L

  • SKU: BELL-238238312
Understanding Corporate Strategy 1 Edition Thompson John L
$ 35.00 $ 45.00 (-22%)

4.8

64 reviews

Understanding Corporate Strategy 1 Edition Thompson John L instant download after payment.

Publisher: London : Thompson Learning
File Extension: PDF
File size: 38.09 MB
Author: Thompson, John L
Language: English
Year: 2001
Edition: 1 edition

Product desciption

Understanding Corporate Strategy 1 Edition Thompson John L by Thompson, John L instant download after payment.

xix, 610 pages : 24 cm, Includes bibliographical references and index, 1. Introducing Strategy and Strategic Management -- 2. The Organizational Mission and Objectives -- 3. Measuring Success -- 4. Culture and Values -- 5. Environmental Analysis, Synergy and Strategic Positioning -- 6. The Dynamics of Competition -- 7. Strategic Resources -- 8. An Introduction to Strategy Creation and Strategic Change -- 9. Strategic Planning -- 10. Emergent Strategy and Intrapreneurship: The Contribution of People and Information -- 11. Strategic Alternatives and Market Entry Strategies -- 12. Strategy Evaluation -- 13. Strategy Implementation

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