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Up Against The Retail Giants Targeting Weakness Gaining An Edge Samli

  • SKU: BELL-238225720
Up Against The Retail Giants Targeting Weakness Gaining An Edge Samli
$ 35.00 $ 45.00 (-22%)

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Up Against The Retail Giants Targeting Weakness Gaining An Edge Samli instant download after payment.

Publisher: Mason, OH : Thomson
File Extension: PDF
File size: 11.21 MB
Author: Samli, A. Coskun
Language: English
Year: 2004

Product desciption

Up Against The Retail Giants Targeting Weakness Gaining An Edge Samli by Samli, A. Coskun instant download after payment.

xxv, 194 p. : 24 cm, Includes bibliographical references and index, Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance

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