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Users Not Customers Who Really Determines The Success Of Your Business Shapiro

SKU: BELL-238241960

$ 35.00 ~~$ 45.00~~ (-22%)

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Users Not Customers Who Really Determines The Success Of Your Business Shapiro instant download after payment.

Publisher: New York : Portfolio/Penguin

File Extension: PDF

File size: 10.72 MB

Author: Shapiro, Aaron

Language: English

Year: 2013

Product desciption

Users Not Customers Who Really Determines The Success Of Your Business Shapiro by Shapiro, Aaron instant download after payment.

241 pages : 22 cm, Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing, \"Updated with a new afterword\"--Cover, Includes bibliographical references and index, Introduction: users first -- User-centric management -- Concentric organization -- Disposable technology -- Higher-calling products -- Utility marketing -- TCPF sales -- Bilateral customer service -- Conclusion: making the shift