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10 Ways To Screw Up An Ad Campaign And How To Create Ones That Work Barry H Cohen

  • SKU: BELL-7024460
10 Ways To Screw Up An Ad Campaign And How To Create Ones That Work Barry H Cohen
$ 31.00 $ 45.00 (-31%)

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10 Ways To Screw Up An Ad Campaign And How To Create Ones That Work Barry H Cohen instant download after payment.

Publisher: Adams Media
File Extension: EPUB
File size: 1.1 MB
Pages: 272
Author: Barry H Cohen
ISBN: 9780749449131, 9781598690828, 0749449136, 1598690825
Language: English
Year: 2006

Product desciption

10 Ways To Screw Up An Ad Campaign And How To Create Ones That Work Barry H Cohen by Barry H Cohen 9780749449131, 9781598690828, 0749449136, 1598690825 instant download after payment.

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.

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