1950s Fashion 1950s American Fashion Design Walford Jonathan by Walford, Jonathan 9780747811640, 9780747812760, 9780747812807, 0747811644, 0747812764, 0747812802 instant download after payment.

The 1950s was the first decade when American fashion became truly American. The United States had always relied on Europe for its style leads, but during World War II, when necessity became the mother of invention, the country had to find its own way. American designers looked to what American women needed and found new inspirations for American fashion design. Sportswear became a strength, but not at the expense of elegance. Easy wear materials were borrowed for producing more formal clothes, and versatile separates and adaptable dress and jacket suits became hallmarks of American style. This book follows the American fashion industry, from New York's 7th Avenue to the beaches of California in search of the clothes that designed 1950s American fashion.