42 Rules Of Cold Calling Executives A Practical Guide For Telesales Telemarketing Direct Marketing And Lead Mari Anne Vanella by Mari Anne Vanella 9780979942839, 0979942837 instant download after payment.

42 Rules of Cold Calling Executives (2nd Edition)' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years.