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A Business History Of The Bicycle Industry Shaping Marketing Practices 1st Ed Carlo Mari

  • SKU: BELL-22474270
A Business History Of The Bicycle Industry Shaping Marketing Practices 1st Ed Carlo Mari
$ 31.00 $ 45.00 (-31%)

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A Business History Of The Bicycle Industry Shaping Marketing Practices 1st Ed Carlo Mari instant download after payment.

Publisher: Springer International Publishing;Palgrave Pivot
File Extension: PDF
File size: 3.53 MB
Author: Carlo Mari
ISBN: 9783030505622, 9783030505639, 3030505626, 3030505634
Language: English
Year: 2021
Edition: 1st ed.

Product desciption

A Business History Of The Bicycle Industry Shaping Marketing Practices 1st Ed Carlo Mari by Carlo Mari 9783030505622, 9783030505639, 3030505626, 3030505634 instant download after payment.

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.


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