A History Of Advertising The First 300000 Years Jef I Richards by Jef I. Richards 9781538141212, 1538141213 instant download after payment.

This anecdotal history of advertising provides a broad perspective on how advertising and marketing developed through the ages alongside the cultures it serviced and audiences it built. Understanding how advertising and marketing industries have evolved in tandem with commercial practices and consumer cultures provides for fascinating insights into today's advertising campaigns. Some topics in this history of advertising, include: Advertising archeology, finding the origins of a much maligned industryTechnological breakthroughsThe birth of the advertising agencyThe creation of major trade charactersFamous slogans and taglinesWar advertisingMarketing to kidsTobacco and alcohol advertisingAdvertising greatsNative advertising & ad blocking
ISBN : 9781538141212