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0 reviewsThe authors start off by asking 'What is semiotics?' and go on to outline a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semiotics--Peirce and Saussure. Each chapter ends with a summary, exercises and discussion points for students, and further reading.
This is the ideal text for introductory courses in semiotics within linguistics, communication studies, visual arts and related areas.
