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A Research Agenda For Place Branding Dominic Medway Gary Warnaby

  • SKU: BELL-43605416
A Research Agenda For Place Branding Dominic Medway Gary Warnaby
$ 31.00 $ 45.00 (-31%)

5.0

18 reviews

A Research Agenda For Place Branding Dominic Medway Gary Warnaby instant download after payment.

Publisher: Edward Elgar Publishing
File Extension: PDF
File size: 36.62 MB
Pages: 224
Author: Dominic Medway, Gary Warnaby, John Byrom
ISBN: 9781839102844, 9781839102851, 1839102845, 1839102853
Language: English
Year: 2021

Product desciption

A Research Agenda For Place Branding Dominic Medway Gary Warnaby by Dominic Medway, Gary Warnaby, John Byrom 9781839102844, 9781839102851, 1839102845, 1839102853 instant download after payment.

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the 'reset button' on such activity and fully reconsider its purpose and goals.

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