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A Shortcut To Marketing The Library 1st Zuzana Helinsky

Name: A Shortcut To Marketing The Library 1st Zuzana Helinsky
SKU: BELL-4675518
Price: 31.00 USD
Availability: InStock
Rating: 5 (70 reviews)

SKU: BELL-4675518

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

70 reviews

A Shortcut To Marketing The Library 1st Zuzana Helinsky instant download after payment.

Publisher: Chandos Publishing

File Extension: PDF

File size: 3.28 MB

Pages: 108

Author: Zuzana Helinsky

ISBN: 9781843344254, 1843344254

Language: English

Year: 2008

Edition: 1st

Product desciption

A Shortcut To Marketing The Library 1st Zuzana Helinsky by Zuzana Helinsky 9781843344254, 1843344254 instant download after payment.

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.

Brief description of classical planning and marketing techniques
Easy to follow marketing tips geared to libraries and their offerings and working practices
Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed