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Actionable Gamification Yukai Chou

SKU: BELL-46943560

$ 31.00 ~~$ 45.00~~ (-31%)

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Actionable Gamification Yukai Chou instant download after payment.

Publisher: CreateSpace

File Extension: PDF

File size: 10.09 MB

Pages: 510

Author: Yu-kai Chou

ISBN: 9781511744041, 1511744049

Language: English

Year: 2015

Product desciption

Actionable Gamification Yukai Chou by Yu-kai Chou 9781511744041, 1511744049 instant download after payment.

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.