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Active Price Management Be A Price Maker Not A Price Taker Sven Reinecke

Name: Active Price Management Be A Price Maker Not A Price Taker Sven Reinecke
SKU: BELL-53506352
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (84 reviews)

SKU: BELL-53506352

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

84 reviews

Active Price Management Be A Price Maker Not A Price Taker Sven Reinecke instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 3.84 MB

Pages: 124

Author: Sven Reinecke, Laura Johanna Noll

ISBN: 9783031420481, 9783031420498, 3031420489, 3031420497

Language: English

Year: 2023

Product desciption

Active Price Management Be A Price Maker Not A Price Taker Sven Reinecke by Sven Reinecke, Laura Johanna Noll 9783031420481, 9783031420498, 3031420489, 3031420497 instant download after payment.

cted aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).