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Ads Fads And Consumer Culture Advertisings Impact On American Character And Society 5th Edition Arthur Asa Berger

Name: Ads Fads And Consumer Culture Advertisings Impact On American Character And Society 5th Edition Arthur Asa Berger
SKU: BELL-5233184
Price: 31.00 USD
Availability: InStock
Rating: 4 (96 reviews)

SKU: BELL-5233184

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

96 reviews

Ads Fads And Consumer Culture Advertisings Impact On American Character And Society 5th Edition Arthur Asa Berger instant download after payment.

Publisher: Rowman & Littlefield Publishers

File Extension: PDF

File size: 4.02 MB

Pages: 276

Author: Arthur Asa Berger

ISBN: 9781442241244, 1442241241

Language: English

Year: 2015

Edition: 5

Product desciption

Ads Fads And Consumer Culture Advertisings Impact On American Character And Society 5th Edition Arthur Asa Berger by Arthur Asa Berger 9781442241244, 1442241241 instant download after payment.

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.
Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis.Ads, Fads, and Consumer Cultureprovides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.