Advanced econometric marketing models 1st Edition by Matiyos Sawul ISBN 9058920496 978-9058920492 by Dennis Fox 9058920496 instant download after payment.

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Product details:

ISBN 10: 9058920496 

ISBN 13: 978-9058920492

Author: Matiyos Sawul

The present availability of large databases in marketing, concerning, for example, store-level sales or individual purchases, has led to an increased demand for appropriate econometric models to deal with these data. The typical database contains information on revealed preferences, measured by for example sales, market shares or brand choices. In this thesis we study econometric models for some of these series, to be precise, we consider market shares, purchase timing and brand choices. These models allow us to, for example, gain insight into the effect of marketing instruments on consumer behavior. Examples of topics we discuss are heterogeneity in decision processes and the development of easily interpretable models to capture dynamical features in market shares and interpurchase times. Additionally, we contribute to the econometric literature by extending and developing models and estimating techniques.

Table of contents: 

1. Introduction

Part I: Aggregate Market Response Models
2. Modeling Market Shares
3. Brand Introductions and the Market Share Attraction Model
4. Explaining Dynamic Effects of the Marketing Mix on Market Shares

Part II: Household-Level Models
5. Modeling Purchase Timing
6. A Dynamic Duration Model
7. Responsiveness to Marketing Efforts

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Tags: Matiyos Sawul, Advanced, Econometric, Marketing, Models