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Advanced Introduction To Advertising Patrick De Pelsmacker

  • SKU: BELL-44546926
Advanced Introduction To Advertising Patrick De Pelsmacker
$ 31.00 $ 45.00 (-31%)

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Advanced Introduction To Advertising Patrick De Pelsmacker instant download after payment.

Publisher: Edward Elgar Publishing
File Extension: PDF
File size: 7.07 MB
Pages: 183
Author: Patrick De Pelsmacker
ISBN: 9781802200904, 9781802200881, 1802200886, 1802200908
Language: English
Year: 2022

Product desciption

Advanced Introduction To Advertising Patrick De Pelsmacker by Patrick De Pelsmacker 9781802200904, 9781802200881, 1802200886, 1802200908 instant download after payment.

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organisations? And what are the implications of the offline-online shift?

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