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Advertising A Cultural Economy 1st Edition Liz Mcfall

  • SKU: BELL-2023708
Advertising A Cultural Economy 1st Edition Liz Mcfall
$ 31.00 $ 45.00 (-31%)

4.1

60 reviews

Advertising A Cultural Economy 1st Edition Liz Mcfall instant download after payment.

Publisher: Sage Publications Ltd
File Extension: PDF
File size: 3.21 MB
Pages: 217
Author: Liz McFall
ISBN: 9780761942542, 0761942548
Language: English
Year: 2004
Edition: 1

Product desciption

Advertising A Cultural Economy 1st Edition Liz Mcfall by Liz Mcfall 9780761942542, 0761942548 instant download after payment.

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

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