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Advertising And Branding Concepts Methodologies Tools And Applications Information Resources Management Association

  • SKU: BELL-7433436
Advertising And Branding Concepts Methodologies Tools And Applications Information Resources Management Association
$ 31.00 $ 45.00 (-31%)

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Advertising And Branding Concepts Methodologies Tools And Applications Information Resources Management Association instant download after payment.

Publisher: IGI Global
File Extension: PDF
File size: 47.83 MB
Pages: 1849
Author: Information Resources Management Association
ISBN: 9781522517931, 1522517936
Language: English
Year: 2016
Volume: 3 vols.

Product desciption

Advertising And Branding Concepts Methodologies Tools And Applications Information Resources Management Association by Information Resources Management Association 9781522517931, 1522517936 instant download after payment.

This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising

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