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Advertising And Public Relations Research 2nd Edition Donald W Jugenheimer

  • SKU: BELL-34493656
Advertising And Public Relations Research 2nd Edition Donald W Jugenheimer
$ 31.00 $ 45.00 (-31%)

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Advertising And Public Relations Research 2nd Edition Donald W Jugenheimer instant download after payment.

Publisher: Routledge
File Extension: PDF
File size: 3.94 MB
Pages: 376
Author: Donald W. Jugenheimer
ISBN: 9780765636065, 0765636069
Language: English
Year: 2014
Edition: 2

Product desciption

Advertising And Public Relations Research 2nd Edition Donald W Jugenheimer by Donald W. Jugenheimer 9780765636065, 0765636069 instant download after payment.

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

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