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Advertising In Modern And Postmodern Times Published In Association With Theory Culture Society Dr Pamela Odih

SKU: BELL-2469900

$ 31.00 ~~$ 45.00~~ (-31%)

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Advertising In Modern And Postmodern Times Published In Association With Theory Culture Society Dr Pamela Odih instant download after payment.

Publisher: Sage Publications Ltd

File Extension: PDF

File size: 5.43 MB

Pages: 249

Author: Dr Pamela Odih

ISBN: 9780761941903, 0761941908

Language: English

Year: 2007

Product desciption

Advertising In Modern And Postmodern Times Published In Association With Theory Culture Society Dr Pamela Odih by Dr Pamela Odih 9780761941903, 0761941908 instant download after payment.

This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history.