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Advertising Promotion And Other Aspects Of Integrated Marketing Communications 7th Edition Terence A Shimp

Name: Advertising Promotion And Other Aspects Of Integrated Marketing Communications 7th Edition Terence A Shimp
SKU: BELL-1709214
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (16 reviews)

SKU: BELL-1709214

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

16 reviews

Advertising Promotion And Other Aspects Of Integrated Marketing Communications 7th Edition Terence A Shimp instant download after payment.

Publisher: South-Western College Pub

File Extension: PDF

File size: 15.6 MB

Pages: 656

Author: Terence A. Shimp

ISBN: 9780324321432, 0324321430

Language: English

Year: 2006

Edition: 7

Product desciption

Advertising Promotion And Other Aspects Of Integrated Marketing Communications 7th Edition Terence A Shimp by Terence A. Shimp 9780324321432, 0324321430 instant download after payment.

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.