Air Wars The Global Combat Between Airbus And Boeing Scott Hamilton by Scott Hamilton 9781737640509, 1737640503 instant download after payment.

Air Wars: The Global Combat Between Airbus and Boeing examines the bare knuckle brawl between the two largest commercial aircraft companies in the world: Airbus and Boeing. Scott Hamilton, author and aviation journalist/analyst for over 40 years, pulls back the curtain on people, stories and behind-the-scenes wrangling that daylight what kept these aircraft behemoths from propelling each to claim the #1 status, or imploding altogether. Hamilton has drawn upon both his extensive records and relationships to reveal recent interviews of the principal players at Airbus, Boeing and within the industry, and details how Airbus forced Boeing’s hand into re-engining the 737. This is one of the most detailed and riveting tales of the biggest global commerce competition ever told. 

Air Wars examines ground-breaking sales strategies, unprecedented scandals, what led to launch or not-to-launch decisions, what really led to the MAX, its grounding and the economic impacts, how Airbus was more willing to make risky sales moves than Boeing, and how Airbus surpassed Boeing in key markets around the world.