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American Sports In An Age Of Consumption How Commercialization Is Changing The Game Cory Hillman

Name: American Sports In An Age Of Consumption How Commercialization Is Changing The Game Cory Hillman
SKU: BELL-7395552
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (84 reviews)

SKU: BELL-7395552

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

84 reviews

American Sports In An Age Of Consumption How Commercialization Is Changing The Game Cory Hillman instant download after payment.

Publisher: McFarland & Company

File Extension: EPUB

File size: 2.58 MB

Pages: 204

Author: Cory Hillman

ISBN: 9780786498888, 0786498889

Language: English

Year: 2016

Product desciption

American Sports In An Age Of Consumption How Commercialization Is Changing The Game Cory Hillman by Cory Hillman 9780786498888, 0786498889 instant download after payment.

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.