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An Analysis Of Pankaj Ghemawats Distance Still Matters The Hard Reality Of Global Expansion First Edition Alessandro Giuduci

SKU: BELL-7162728

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

70 reviews

An Analysis Of Pankaj Ghemawats Distance Still Matters The Hard Reality Of Global Expansion First Edition Alessandro Giuduci instant download after payment.

Publisher: Macat International, Routledge

File Extension: PDF

File size: 2.17 MB

Author: Alessandro Giuduci, Marianna Rolbina,

ISBN: 9780429818981, 9781912453153, 042981898X, 1912453150

Language: English

Year: 2018

Edition: First edition.

Product desciption

An Analysis Of Pankaj Ghemawats Distance Still Matters The Hard Reality Of Global Expansion First Edition Alessandro Giuduci by Alessandro Giuduci, Marianna Rolbina, 9780429818981, 9781912453153, 042981898X, 1912453150 instant download after payment.

"Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. Distance Still Matters is considered a seminal work in international business literature. A major contribution to the globalization debate, and appears on the core reading list of most international business courses."--Provided by publisher.