An Integrative Approach to Innovation Management Patterns of Companies Innovation Orientation and Customer Responses to Product Program Innovativeness 1st Edition by Nicolas Zacharias ISBN 3834933384 9783834933386 by Nicolas Zacharias 9783834933386, 3834933384 instant download after payment.

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Product details:

ISBN 10: 3834933384 
ISBN 13: 9783834933386
Author: Nicolas Zacharias

An Integrative Approach to Innovation Management Patterns of Companies Innovation Orientation and Customer Responses to Product Program Innovativeness 1st Table of contents:

1 Introduction
1.1 Relevance of the Thesis
1.1.1 Managerial Relevance
1.1.2 Scientific Relevance
1.2 Major Goals of the Thesis
1.3 Structure of the Thesis
2 Study 1 – Patterns and Performance Outcomes of InnovationOrientation1
2.1 Introduction to Study 1
2.2 Theoretical Background
2.3 Framework and Hypotheses
2.3.1 Framework of the Study
2.3.2 Hypotheses
2.4 Methodology
2.4.1 Data Collection
2.4.2 Measurement Procedure
2.4.3 Validation with Customer Data
2.4.4 Cluster Analysis
2.5 Results
2.5.1 Interpretation of Patterns of Innovation Orientation
2.5.2 Performance Outcomes of Innovation Orientation Patterns
2.5.3 Interpretation of Performance Outcomes of Innovation Orientation
2.6 Discussion
2.6.1 Implications for Research
2.6.2 Implications for Managerial Practice
2.6.3 Limitations and Avenues for Further Research
3 Study 2 – Different Dimensions of Product Program Innovativenessand Their Effects on Customer Lo
3.1 Introduction to Study 2
3.2 Two Dimensions of Product Program Innovativeness
3.3 Conceptual Background
3.3.1 Information Economics
3.3.2 Study Framework
3.3.3 Main Effects Hypotheses
3.3.4 Moderating Effects Hypotheses
3.4 Methodology
3.4.1 Data Collection
3.4.2 Measurement Procedure
3.4.3 Hypotheses Testing Procedure of Study Framework
3.5 Results
3.6 Discussion
3.6.1 Research Implications
3.6.2 Managerial Implications
3.6.3 Limitations and Avenues for Further Research
3.7 Conclusion
4 Conclusions of the Thesis
4.1 Research Contributions of the Thesis
4.2 Concluding Remarks for Managerial Practice

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