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An Integrative Approach To Innovation Management Patterns Of Companies Innovation Orientation And Customer Responses To Product Program Innovativeness 2011th Edition Nicolas Zacharias

  • SKU: BELL-2353920
An Integrative Approach To Innovation Management Patterns Of Companies Innovation Orientation And Customer Responses To Product Program Innovativeness 2011th Edition Nicolas Zacharias
$ 31.00 $ 45.00 (-31%)

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An Integrative Approach To Innovation Management Patterns Of Companies Innovation Orientation And Customer Responses To Product Program Innovativeness 2011th Edition Nicolas Zacharias instant download after payment.

Publisher: Gabler
File Extension: PDF
File size: 2.57 MB
Pages: 116
Author: Nicolas Zacharias
ISBN: 9783834933386, 3834933384
Language: English
Year: 2011
Edition: 2011

Product desciption

An Integrative Approach To Innovation Management Patterns Of Companies Innovation Orientation And Customer Responses To Product Program Innovativeness 2011th Edition Nicolas Zacharias by Nicolas Zacharias 9783834933386, 3834933384 instant download after payment.

Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

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